Wednesday, June 23, 2010

The Other >#$% Meat

Mark this one down as goofy story of the month.   There is a web site called "ThinkGeek.com" which sells a variety of well, geeky stuff like Star Wars Blueprints and a cool "Pirates on Toast Jolly Roger Toast Stamp."  Recently, they received a "cease and desist" order from the National Pork Board because ThinkGeek had posted an April Fools advertisement for Canned Unicorn Meat.   Unfortunately for ThinkGeek.com, they described the imaginary food item as "The Other White Meat" a trademark held by the NPB.  Suffice it to say, the NPB employed a full suite of lawyers to craft a 12 page letter demanding ThinkGeek "cease and desist" from infringing upon the NPB's trademark and confusing consumers as to which "white meat" was "the other white meat."

You can read the entire sordid tale here including the offending advertisement.   The entire story would be quite funny if it weren't for the fact that there apparently is at least one staff of lawyers who have no sense of humor and don't know that unicorns are imaginary.   Not to mention missing the class in law school on protected use as parody under copyright and trademark law.

1 comment:

Robin said...

REALLY -- Now if they had just advertised it as "The Other Sparkley Meat" the prok board would have had no grounds to complain.